Goal-driven campaigns

You can use goal-driven campaigns to invite a number of your suppliers and customers to get to know and to adopt Basware services.

Campaign goals

Goal-driven campaigns are based on a goal that you wish to achieve through that campaign. You may, for example, want to:
  • start receiving electronic invoices from your suppliers
  • sign new early payment agreements
  • setup dynamic discounting programmes
  • update and enrich supplier data

Campaign types

Basware Campaigns tool lets you create different types of goal-driven campaigns based on what the needs of your business are:
Table 1. Campaign types
TypeInvitation methodLanding page
Full Basware solutionBasware invitationsBasware landing page
Basware landing page onlyOwn invitation methodBasware landing page
Own invitations and landing pageOwn invitation methodOwn landing page